Ermetica7: The Ethical Way to SEO

Ermetica7 is your partner for ethical, sustainable SEO, co-founded by Anna (specializing in content strategy and UX) and Andrea (excelling in technical SEO). With over 13 years of combined experience, we ensure your digital presence is not just visible, but built for lasting success

Debunking "First Page" Promises & SEO Scams

Be highly cautious of agencies promising "first page" Google rankings because such guarantees are often empty and deceptive. Google's intricate and ever-changing algorithms mean no one can truly guarantee specific results. Agencies selling this "magic potion" often employ deceptive tactics that prioritize their earnings over your site's long-term health, leading to severe site penalties and wasted investment.

The "First Page" Scam


Promises of reaching the "first page" overlook critical factors such as intense keyword competition, specific search intent, and constant algorithm updates (e.g., BERT, MUM, helpful content updates). While these scams often involve easily manipulated screenshots and testimonials for brief, quick visibility, Google's systems quickly detect and penalize such tricks. We've directly helped clients recover from the harsh penalties and significant drops in organic visibility caused by these deceptive practices

The True Purpose & Principles of Ethical SEO

What is Ethical SEO and what principles guide it? Ethical SEO, also known as White Hat SEO, is the practice of optimizing your website in alignment with Google's core mission: "organize the world's information and make it universally accessible and useful." This user-first philosophy, emphasized by Google's "Focus on the user and all else will follow," means creating helpful, trusted, and people-first content. Following Google Search Essentials, ethical SEO enhances E-A-T (Expertise, Authoritativeness, Trustworthiness) and prioritizes Search Intent Optimization and Digital Trust.

Ermetica7 ethical seo


How does Ermetica7 apply ethical SEO? We implement ethical SEO by rejecting manipulative shortcuts, such as buying backlinks, and instead focuses on building lasting relevance through Semantic Search principles and entity optimization. For example, we helped a local e-commerce store recover 70% of its organic traffic in six months after a Google penalty, and boosted a multi-language site's international organic visibility by 40% by resolving complex canonicalization issues.

Ermetica7's

 White Hat SEO Philosophy & Approach

What defines Ermetica7's White Hat SEO philosophy and approach? Ermetica7 - Anna and Andrea, delivers only:

  • White Hat Ethical SEO.

We do not aim to manipulate rankings.

  1. Our work centers on organizing and tuning your content, improving its structure, and raising its quality.
  2. Our White Hat method involves making truly useful, user-first content.
  3. We ensure strong Technical SEO and site health, earning good, relevant links naturally, just as Google wants.
  4. We believe in SEO that lasts, building true Digital Trust.

"Ermetica7 understood our vision and translated it into real results. Their transparency was a breath of fresh air."

Satisfied Client Testimonial

Flexible & Transparent SEO Service Offerings

What SEO service plans do we offer, and what are their terms?Ermetica7 offers monthly plans, starting at €99, €199, €499 per month. There are no long-term contracts. We aim to earn your trust: you can try the value and stop when it works for you. We shape our Content Strategy and Technical SEO efforts to fit your exact needs, budget, and business stage.

For €99/Month (Starter): We set up basic SEO and local visibility. At €199/Month (Classic): This plan covers content creation, deeper local SEO, and traffic building. The €499/Month (Enterprise) plan includes a full, tailored strategy, using sophisticated techniques and dedicated support.

SEO-Optimized Websites from the Start


Does Ermetica7 offer SEO-optimized website development, and what are the benefits? Yes, We craft websites with SEO built into their core from the start, ensuring immediate value delivery. We confirm basic optimization, full accessibility, and strong Google PageSpeed scores from day one. This proactive approach avoids expensive retrofitting (which can add €500 to €2000 with other developers), ensuring your investment results in a website people will not just see, but actively discover

Get a SEO Built In Website

How can I get started with Ermetica7?

Do you want a strong, ethical online presence? Contact us for a tailored consultation.

  • How Does Ethical SEO by Ermetica7 Deliver Real Economic Value and Cost Savings for My Business?

    "Good words, you say? We, Anna and Andrea of Ermetica7, translate those words directly into Euros saved and earned for your business. Let's break down the tangible economic impact of our ethical SEO approach:

    • Targeted Investment = Reduced Waste: Imagine spending €1000 on ads targeting the wrong audience. Our focused keyword research ensures your SEO efforts, even at our €99 entry point, attract genuinely interested customers, potentially saving you hundreds, even thousands, in wasted advertising spend each year.
    • Higher Conversion, Lower Acquisition Cost = More Sales for Less: If generic SEO brings 100 visitors with 1 sale, our intent-driven approach might bring 70 visitors with 5 sales. That's the power of quality over quantity, significantly lowering your cost per customer acquisition. Even a small increase in your conversion rate, thanks to our focused work, can translate to thousands of Euros in increased revenue without a proportional rise in marketing costs.
    • Authority & Trust, Reduced Marketing Spend = Long-Term Savings: Think of the recurring cost of constantly needing to advertise to attract new clients. Our quality content builds your authority, turning your website into a magnet for organic traffic. This reduces your reliance on paid ads, potentially saving you a substantial portion of your annual marketing budget – money that can be reinvested elsewhere.
    • Improved User Experience, Higher ROI = Turning Browsers into Buyers: A clunky, confusing website drives customers away. Our focus on user experience, even in our €199 plan, leads to higher engagement and conversion rates. Imagine a 5% improvement in your conversion rate on €50,000 in annual online sales – that's an extra €2500 directly attributable to a better user experience.
    • Sustainable Growth, Avoid Penalties = Protecting Your Investment: Black hat SEO might offer fleeting gains before Google cracks down, potentially costing you dearly in lost rankings and recovery efforts. Our ethical approach ensures sustainable growth, protecting your long-term online investment and avoiding those costly and disruptive penalties.
    • Predictable Results, Stronger Asset = Building Future Revenue: Unlike the unpredictable spikes of questionable SEO tactics, our long-term strategies build a valuable online asset. This provides a more predictable stream of qualified leads and customers, making revenue forecasting more reliable and strengthening your business's overall financial health.
    • Increased Customer Loyalty, Brand Strength = Repeat Business, Higher Lifetime Value: When you provide a quality online experience and valuable content, customers are more likely to return and recommend you. This increases customer lifetime value, a crucial metric for long-term profitability. Investing in quality SEO is investing in lasting customer relationships.
  • Understanding You = Targeted Investment

    By truly knowing your business, we avoid wasted effort on irrelevant keywords and audiences

    1. This means your SEO budget directly targets potential customers,
    2.  increasing conversion possibilities and
    3. reducing wasted ad spend down the line.
  • Keywords with Purpose = Higher Conversion, Lower Acquisition Cost

    Focusing on intent-driven keywords attracts visitors genuinely interested in your offerings. This translates to 

    • higher conversion rates and 
    • lower cost to acquire each customer compared to chasing broad, less effective terms.
  • Content That Matters = Authority & Trust, Reduced Marketing Spend

    High-quality content positions you as an authority in your field, building trust with potential clients. 

    • This reduces your reliance on constant paid advertising to attract and retain customers, 

    offering a more sustainable and cost-effective marketing strategy.

  • Website Built for Users (and Google) = Improved User Experience, Higher ROI

    A user-friendly and technically sound website leads to longer visitor engagement, lower bounce rates, and improved conversion. 

    • This maximizes the return on your website investment (ROI) by turning more visitors into paying customers.
  • Earning Recognition, Not Buying It = Sustainable Growth, Avoid Penalties

    Natural link building, based on merit, provides long-term value and avoids costly penalties from search engines that can decimate your online presence and require significant expense to recover from.

  • Long-Term Growth, Not Quick Wins = Predictable Results, Stronger Asset

    Our focus on sustainable strategies builds a valuable online asset over time. This provides more predictable results and a stronger foundation for long-term business growth compared to short-lived ranking spikes that often disappear.

  • Quality Over Rankings = Increased Customer Loyalty, Brand Strength

    By prioritizing user experience and quality, we focus on customer loyalty and strengthen your brand reputation. This leads to repeat business, positive word-of-mouth, and a more resilient business in the face of market fluctuations.

  • Ermetica7, are you saying my current spending on online ads is a waste of time and money?

    We, Anna and Andrea of Ermetica7, understand that online advertising can seem like a direct route to visibility. However, the fundamental difference lies in sustainability and long-term cost. Think of it this way: 

    • with organic SEO, the effort you invest builds a lasting foundation. 
    • Once your content ranks well, the traffic it generates doesn't require a continuous increase in budget to maintain. 
    • You've built an asset that works for you consistently.

    Online ads, on the other hand, operate on a pay-to-play model

    • The moment you stop increasing your ad spend, your visibility often drops significantly. 

    To reach more people or maintain your position, you typically need to continually inject more money into the campaign. 

    • So, while ads can provide a quick boost, relying solely on them can become a costly cycle with no lasting equity

    Our ethical SEO aims to create a self-sustaining engine of traffic and leads for your business, reducing your long-term dependence on ever-increasing ad budgets to achieve your objectives.

  • Does Ermetica7 create unique websites with SEO already included?

    Yes! At Ermetica7 we build custom-made websites, with unique design, we do not use overused templates. We build them from scratch. White hat SEO is included. It must be. Why pay twice? One service. That is us. We cut costs for you.